About the brand

Vito Selma
Design Studio

Vito Selma™
Founder, Creative Director

Vito is a multi-awarded furniture and industrial designer who began at San Francisco’s Academy of Art College. Embracing his natural born gift, he further pursued design in Milan where he took his Masters in Industrial Design at the Scuola Politecnica di Design.

An exploration of various facets of furniture design paved the way for Vito Selma, to whom he is today. His career began as a Creative Director for a family-run company, Stonesets International, Inc., which had existed since 1988 and that gave him to rise as the Head Design Director.

Vito now established his own independent eponymous brand and design studio, VITO SELMA. his lifestyle brand CASA SELMA, and a design and procurement company, ARCHIPELAGO DESIGN VENTURES INC.

Vito Selma portraitVito Selma seated
Cebuano craftsman weaving rattan

Honoring Cebuano
Craftsmanship
For More than
a Decade.

For more than a decade, VITO SELMA™ has celebrated the artistry and ingenuity of Cebuano craftsmanship through thoughtfully designed furniture and timeless products.

Rooted in Cebu's rich tradition of woodworking and the use of natural rattan, the brand transforms local expertise into contemporary pieces that blend innovation, functionality, and elegance.

Each design reflects a commitment to quality, authenticity, and the enduring spirit of Filipino craftsmanship, bringing Cebuano excellence to homes and spaces around the world.

Woven rattan lounge chairs in dune grass
Woman seated in a woven rattan chair

Our partner brands

VITO SELMA works closely with the brands: STONESETS INTERNATIONAL INC., CASA SELMA and ARCHIPELAGO DESIGN & PROCUREMENT, to produce high quality furniture, artworks, home accessories, and many more; all thoughtfully designed to meet your unique needs.

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Stonesets International, Inc., is a 100% Filipino-owned corporation that was established in 1988. It is aptly located in the industrial zone area of Mandaue City and is about a few minutes drive from the Mactan International airport.

We manufacture furniture and home accessories using imported lumber of Beech, Radiata Pine, and our very own Philippine Mahogany, Lauan and Gmelina. We also use other indigenous materials found in the Philippines such as, bamboo, rattan, arorog, wicker, buri, coco products, and shells to name a few.

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Casa Selma is a lifestyle brand based in the island of Cebu. We are a team of creatives who are closely involved in the entire design process. From our factory to your space, we develop and create pieces that embody our main principle: thoughtfulness.

Casa Selma’s doors are always open to those in need. We constantly aspire to make a positive difference by uplifting others. Through this cause, every purchase from Casa Selma means you’re helping us help others.

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At Archipelago Design & Procurement, we specialize in providing comprehensive furniture design and procurement services tailored for both indoor and outdoor projects.

We take pride in managing every aspect of the process, from the initial design concepts to the final delivery, always keeping our clients’ budget and specifications at the forefront.

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THE PEOPLE BEHIND
THE DESIGN STUDIO

Our multidisciplinary design studio brings together industrial and product designers alongside interior designers; storytellers as much as makers: we come together with one shared goal and commitment to thoughtful, experience-driven design.

We collaborate closely on every client-centered project, combining diverse expertise to shape meaningful spaces and objects that reflect your vision. From concept to completion, we’re here to guide the process and ensure every detail is carefully considered and beautifully executed.
Vito Angelo Selma

Vito Angelo Selma

Sole Proprietor, Creative Director

Maria Isabella Perez

Maria Isabella Perez

Brand Manager, Lead Industrial Designer

Kristina Monstanto-Lim

Kristina Monstanto-Lim

Communications Head

Mylene Magdadaro

Mylene Magdadaro

Marketing Head

Shala Masip

Shala Masip

Junior Product Designer

Jelly Daling-Estacion

Jelly Daling-Estacion

Junior Industrial Designer

IDR. Cristine Arellano

IDR. Cristine Arellano

Interior Designer

IDR. Armand Vincent Vosotros

IDR. Armand Vincent Vosotros

Interior Designer

Joshua Estela

Joshua Estela

Sales Associate / Junior Designer